Cold Emailing for Affiliate Marketers: Is It Effective and Should You Use It?
Affiliate marketing is a wonderful way to make money. You can make commissions by recommending products and services to your audience. But, how do you reach and sell to new customers? One powerful strategy is cold emailing.
What is cold email marketing?
While not as often as their phones, consumers check their email boxes several times throughout the day. Affiliate marketers know this, which is why they use email marketing to reach out to potential and current customers.
Cold emailing is when you send a personalized message to someone who you think would be interested in your product or service. This is usually done without the person’s permission and often results in the recipient feeling like they’ve been spammed. However, affiliate marketers have found it to be phenomenal way to promote special sales, new products, or simply build brand awareness.
What are the benefits of cold email for affiliate marketers?
Obviously, cold emailing is a great way for affiliate marketers to reach a huge number of new prospects. But, there are other benefits to using this tactic as well.
One benefit is that cold emailing allows you to track your results. With most other marketing channels, it’s difficult to know how many people saw or heard your message. But, with cold emailing, you can see exactly how many people opened and clicked through your email. This information is valuable as it allows you to see what’s working and what isn’t so that you can adjust your strategy accordingly.
Cold emails are beneficial in that they provide information as well as an opportunity for the recipient to read at their own pace. They do not have to worry about misunderstanding or forgetting something you said because they are not required to respond right away. Cold emails also give senders more time to consider the email text and a suitable response from recipients.
Another great benefit of cold emailing is that it’s affordable for most affiliate marketers. You can forget spending a bunch of time and money on ads or other strategies like content marketing. All you need is an email list and cold emailing software.
How to create a cold email campaign
To create a cold email campaign, first you need an offer. Decide what product you want to sell and who you want to sell it to.
Then, create a list of potential customers. You can find leads by searching online directories or buying lists from lead generation services.
Next, it’s time to write your cold email copy. Keep your message short and sweet – around 50 words is ideal. Start with a personalized greeting, then explain why you’re reaching out. Finally, include a CTA like “learn more” or “get started.”
To improve deliverability and open rates, use cold email software services like GMass or Mailshake. These services help automate the many tedious processes involved with sending emails to a large number of recipients.
Is cold emailing effective for affiliate marketers?
The answer to this question depends on who you ask. Some affiliate marketers swear by cold emailing, while others think it’s a waste of time.
Cold emailing can be an effective way to reach new customers. Just remember to keep your messages short, sweet, and to the point. Don’t try to sell them something in the first email, but rather introduce yourself and let them know what you have to offer.
Is cold emailing legal?
Laws vary from country to country regarding the legality of cold emailing. One of the least restrictive is the United States.
When your target/recipient lives in the United States, you are legally allowed to contact business prospects that you’ve never met with emails. However, you still have some rules to follow before sending your first cold email campaign.
You can’t send emails any old way. You have to be smart and follow some rules.
To remain compliant with the U.S. CAN-SPAM Act, a cold email must include:
-Your name
-The name of the product you’re selling
-A brief description of the product
-A link to learn more about the product
With that said, it’s important to make sure that you are familiar with the laws in your country before you begin cold emailing.
Is a cold email just spam?
Cold emailing can often be seen as spammy. When an affiliate marketer sends a cold email, they are essentially sending a message to someone they don’t know in the hopes of starting a business relationship. This can often come across as pushy or aggressive and can cause the recipient to view the sender in a negative light.
If you take the time to research your potential customers and craft a well-written email, you may be able to start a fruitful business relationship. It’s especially important that your email is clear and personalized. The wording of your email should be friendly with a solid message on how you can solve a particular problem.
Additionally, it’s important to avoid any tricks or click-baity type wording just to get someone to open it. Annoying the recipient is a guarantee they’ll never do business with you and could get you a very nasty response.
By not using a cold email strategy, an affiliate marketer is missing a huge opportunity. If a potential prospect doesn’t know you exist or simply is unaware of how your product or service can help them, a cold email might be just enough to warm them up and get them as a customer.
