Lately, cold texting has been showing up in discussions in how to promote a network marketing business. Some videos and blog posts are touting the benefits of cold texting and the effectiveness of SMS marketing. While it is true that reaching people quickly via text is a great way to spread the word about your products or business opportunity, sending a cold text message can get you in a lot of trouble.
Is cold texting legal?
Cold texting refers to sending unsolicited messages to individuals who have not given their permission or consent to receive such texts. It involves the use of automated technology to send out bulk messages to large numbers of people. In most cases, cold texting is considered illegal, as it violates the Telephone Consumer Protection Act (TCPA) and other applicable laws and regulations. The fines for cold texting your leads without permission can be up to $1,500 per complaint.
In addition to being a nuisance, cold texting can also expose recipients to potential scams and frauds. Individuals who engage in cold texting leads can face serious legal penalties, including fines and lawsuits, and can damage their reputation and brand image in the process. As such, it is important to obtain the necessary permissions and consents before engaging in any kind of texting or marketing activity. By following the law and respecting people’s privacy and preferences, businesses and individuals can build trustworthy and long-lasting relationships with their customers and audiences.
Does cold messaging work?
Cold messaging does work at generating buzz about your product or service. However, it also works to annoy prospects and customers. While it is true that people would rather text a business for information, they do not like it the other way around. In other words, they can reach out via SMS first, but your business should not.
Just like cold emailing, a sales team can use mass texting to send thousands of messages in just a few clicks. The results can be similar to cold calling, a lot of people will ignore the message, but the ones that do respond positively are ripe to making a purchase. The sales process quickens by skipping the whole slowly warming up a prospect to your message.
How can I turn cold texting into warm texting?
Instead of risking legal issues, avoid cold SMS marketing by growing a list of active prospects that want to hear from you. Just like email marketing, you can build a list of subscribers by offering an incentive in exchange for a phone number. Offering a discount, free report, or exclusive inside information can motivate a person to give up their precious information.
The easiest way for a prospect to give their phone number or opt-in to your list is by using a keyword. In a print ad, website form, or social media post, you can write something like “text the word ‘info’ to 800-222-3333 to get this secret formula.” A person texts the keyword, in this case “info,” to the number. They get the promised information and the system automatically captures their phone number. Legally, this counts as consent and you are able to send friendly, engaging texts to prospects without fear of repercussion.
Text message marketing good practices
Once you have a prospect’s permission to text them, there are still a few things you want to remain mindful of. You don’t want to accidently use texting to turn an excited prospect into an angry person who feels like they received spam from you.
When you reach out to prospects, don’t send any SMS messages outside of business hours. If your business sells to people in different time zones, pay attention to what time your leads and customers will receive messages. You don’t want to text someone at 3 a.m. even though it 3 p.m. where you are.
Another good practice is to make it easy for prospective customers to opt out of receiving messages. This is easy to do as most SMS marketing and sales platforms usually include a mandatory opt-out link in messages.
When you compose ads enticing prospects to give up a phone number, you should give them an idea of approximately how many texts they will likely receive weekly or monthly. You can include language like “you may receive up to 6 marketing messages per month” or something similar.
Text message marketing and MLM
Text message marketing is an excellent tool for businesses of all kinds, but it can be particularly useful for multi-level marketing (MLM) businesses. However, it can be challenging to connect with potential customers and build relationships. That’s where text message marketing comes in.
An automated text messaging robot, also known as an SMS chatbot, can help your MLM business warm up leads and get them excited to talk to you. These chatbots can work 24/7, engaging potential recruits with personalized messages that feel like a conversation. The beauty of a text message marketing chatbot is that it works on complete autopilot. This means that MLM business owners can focus on other aspects of their business while the chatbot does the heavy lifting.
Use SMS to build a contact list the right way
While tempting, sending unsolicited text messages jeopardizes your network marketing business. Messages to customers who have already done business with you are okay as long as you have received consent. Otherwise, you’ll want to grow your list and build relationships just like you would through any other marketing campaigns.
So many people want to make money in network marketing. They are presented with a dream of leaving the 9-to-5 drudge job life and the ongoing stress of working for a boss. With the temptation of potential financial and emotional freedom, many jump at the chance for a better life. However, many, if not most, have a hard time making any money at all let alone find the dream they were promised.
Is network marketing hard?
Network marketing can be hard, but it doesn’t have to be. Most people make it more difficult than it really is. Oftentimes, they don’t follow the marketing strategy instilled upon them when joining. Or, even worse, many hop from one opportunity to the next without ever truly committing.
Plus, most serious MLMers are bombarded with negativity and naysayers who either don’t want to understand or plain just want you to fail. Just listening and absorbing these bad vibes is an automatic recipe for failure.
Often people come into network marketing with an idea that the products or opportunity will naturally attract others. They honestly think, with good reason, they can sit back and watch the people clamoring to join the team. However, they actually have to sell the idea to others. So, they quit with the “network marketing doesn’t work” attitude.
How to win at network marketing
You can succeed in network marketing if you present yourself as a leader and authority with unquestionable expertise of the business. As your authority and presence grow, people will want to follow. Some will even demand they only work with you.
To become an authority, you need to become well-versed in the industry and attend regular training seminars or coaching sessions. You should constantly be learning about new techniques or strategies for success so that you can share them with your team.
Build a brand
Network marketing is a very crowded space. Thousands of people join and quit every day. To get above the crowd, you have to do something to stand out. Going on Facebook and spamming your opportunity is not going to work! This is not building a brand, authority, or trust. Everyone else is blasting social media with the same biz opp you are, so you need to be different.
People want to buy; they do not want to be sold. In other words, if someone likes and trusts you, then they are eager to get on board with your offer. That is, as long as you’re not pushy or salesy. If you are providing good, quality information or answers to questions through an effective content marketing strategy, prospects want to hear about it. So be an authority and build a brand.
Ways to enhance authority
To make yourself look like an authority, you need to write articles, produce videos, or speak at events. This will help you establish yourself as an expert in your field, which will increase your credibility and attract more people to your business. Some other ways to enhance authority include:
Regularly attending network marketing training programs or conferences
Being active on social media platforms such as Twitter, Facebook, and LinkedIn
Sharing useful information, case studies, or success stories on your blog
Participating in online forums and communities for network marketers
Engaging with prospects directly to answer questions and provide guidance
Networking with other influencers in the industry to build relationships and learn from their experiences
With the right mindset, determination, and drive, you can succeed in network marketing. And with AI technology today, there are new tools that help businesses grow even faster and more effectively than ever before. So don’t be discouraged if things take a little longer to get started – with the right approach, you can achieve your goals.
So what exactly is AI marketing?
AI marketing is a relatively new concept that is becoming increasingly popular in the world of digital marketing. It is basically the use of artificial intelligence and natural language processing to improve various aspects of marketing such as customer engagement, segmentation, optimization, and more.
An AI algorithm can be used to analyze data and provide insights into the customer experience, preferences, and behavior which can then be used to create personalized campaigns that are tailored to each individual customer journey. AI can also be used for automated efforts such as email marketing campaigns or chatbots that can interact with customers in real-time.
AI software has improved drastically over the years and is now being utilized by companies all over the world to increase their efficiency and effectiveness when it comes to marketing and analytics. Many entrepreneurs leverage artificial intelligence in their social media marketing. The use of AI is revolutionizing how companies market their products and services and will continue to do so into the future. Essentially, automation in marketing is the future.
How is artificial intelligence used in network marketing?
With the power and efficiency of artificial intelligence, you can be relieved of a lot of heavy lifting of building a brand and authority. Just in the past few years, AI has become smart enough to create blog posts in minutes – ones that can successfully mimic human intelligence.
Take Jasper as an example. This simple writing tool can automate many tasks and even spit out full blog posts, video scripts, emails, or social media comments in just a few minutes. The technology is so good, over 70,000 people use the AI tool in their everyday marketing.
Just using one of many AI-powered tools, like Jasper, you can create content on a massive scale. Using machine learning, other tools like Neuron utilize AI to optimize keywords and write content. No more tediously typing on your keyboard late into the night, developing some creative video script on the weekend, or producing a training course that no one wants.
The future of AI in marketing
The future trends of artificial intelligence in network marketing and the marketing world in general are looking bright. With the continued rise and improvement of machine learning, businesses can grow faster and more effectively than ever before. AI-powered marketing tools can help relieve businesses of a lot of the heavy lifting that goes into building a brand and establishing authority.
Artificial intelligence has even developed the ability to create personalized content and outreach campaigns. While many companies already use AI to personalize marketing campaigns, it can also analyze data and predict exactly where a prospect is and what they’re looking for. It will position you in the right place, at the right time to get your prospect on board.
The newest marketing tools, such as chatbots, can reach potential customers and recruits even in the middle of the night. This makes it easier than ever before to establish yourself as an authority in your field and attract more people to your business.
Network marketing is still a people business
Above all, to succeed in multi-level marketing, you need to believe in yourself and your abilities. With the right mindset and approach, it is possible to make money in network marketing. Just remember that there are no shortcuts and that success takes time, hard work, and persistence.
So, if you’re looking to grow your network marketing business, be sure to understand the benefits and take advantage of the latest AI tools. With the help of these innovative solutions, you can build a brand, establish influence, and start making more money than ever before!
