Starting a content creation business is not that hard as long as you have some motivation, some writing skills, and some experience with simple software. The need for content marketing has grown tremendously, and there is always room for more entrepreneurs to get into the game and make some real money. Fortunately, AI writing tools like Jasper make things a bit easier to compete in an already crowded industry.
Why start a content marketing business
Starting your own content marketing agency is a fantastic way to use your creative skills and make money at the same time. Your agency can help other businesses generate traffic to their websites and then convert those visitors into sales and leads. Many businesses pay top dollar for content that is professionally written and informative.
The failure of traditional marketing methods has paved the way for content marketing agencies to thrive. Radio ads are expensive, and newspaper ads are nearly dead. Cold calling is defeated by caller ID and cell phones with spam detection software. As people spend more time on Facebook than checking their inbox, even email marketing is no longer as effective as it once was.
Businesses need content creation
According to a 2022 survey, over 70% of companies get more leads when implementing a content strategy. As a result, more than half of all businesses plan to spend more money toward content creation campaigns. On top of that, content brings in roughly three times as many leads as pay-per-click advertising.
Businesses like a good content marketing campaign because of its ability to capture a target market. When a content campaign is run correctly, it can be very cost effective and generate a high ROI.
Find a niche
When starting a content marketing agency, it’s crucial to find a niche. After all, you can’t be everything to everyone. As your content marketing agency focuses on a particular industry or type of content, you’ll be able to better serve your clients and produce higher quality work. Not to mention, it’s much easier to market a content agency that has a focus.
Some ideas for niches:
- Real estate
What type of content can you create?
There are many diverse types of content formats that big and small businesses need, such as website content, blog posts, eBooks, white papers, and more. Once you know what type of content you will be creating, it will be easier to start marketing your services.
It’s important to focus on creating the type of content that meets the goals of your clients as well as what you can ideally manage. You don’t what to get overwhelmed with different content types and struggle to master different technologies you might not be comfortable with.
It’s best to let your clients know upfront what type of content you specialize in. If you are skilled at writing, then focus your content marketing agency on creating article posts or creative emails. If video is more your style, outsource the writing or use an AI writer like Jasper and zero in on the making entertaining and informative videos.
How do you get prospective clients?
There are a few ways to get clients for your content marketing agency. This includes networking, cold emailing, and using online directories. It’s important to create a portfolio of your work so potential clients can see what you’re capable of.
You can also get clients by using online marketing techniques such as search engine optimization (SEO) and social media marketing. Once you have clients, your content marketing business will need to manage client expectations and deliver quality work on time.
How much content marketing agencies charge?
Pricing for content marketing services can vary depending on the scope of the project and the type of content that’s being created. Some agencies may charge $75-$100 for a 500-word blog article. Meanwhile, video services go much higher, with an average product explainer video going for $500 each! If you are interested in creating sales copy, like for Google ads or video ads, you can usually ask much more.
To attract small businesses, your content marketing agency may consider a pricing structure that is slightly below the competition. This way, you can display your skills and grab a customer base before later increasing rates to be more in line with the industry. It’s important to charge enough to cover your costs and make a profit, but not so much that potential clients are turned off by your prices.
Using Jasper AI writing tool to produce content quickly
Jasper AI is the perfect solution for content businesses looking to produce high-quality content quickly and efficiently. This AI writing tool can help you create articles, blog posts, and more in a fraction of the time it would take to hire a freelance writer.
Using a content writer like Jasper can save small businesses money, which means you can charge less than competitors. The software can also save time, meaning deadlines will be easier to meet.
As stated earlier, if video creation is more your expertise, but writing isn’t, you can skip hiring a freelance writer. Jasper can help create scripts, compelling sales copy, and social media posts to promote your videos.
Jasper starts out at $29 per month. However, to really take advantage of all its features, including Boss Mode, you’ll want to sign up for the $59 per month plan. This monthly amount is nothing compared to the amount freelance writers charge, plus it’ll save your content marketing agency a tremendous amount of time. With this extra time savings, you can focus on getting more clients.
Other tips for starting and running your own content marketing agency
Having the right tools of the trade will go a long way when creating a successful content marketing business. For writing a blog post and website copy, tools like Microsoft Word and Grammarly are essential. Video making creation software like Stoodaio uses AI to generate videos quickly and easily. After you determine your content creation business’ niche, it’s crucial to explore and find the right tools to match.
Invest in training on an ongoing basis. Industry trends and technology change all the time. It will be well worth it to stay on pace and not be left behind when a competitor finds a better way to do something.
With a little effort and some creativity, you can be well on your way to starting your own content marketing business. Just remember to focus on your niche, create a strategy for getting clients, and use the right tools for the job.
Author’s note: This blog post was written with the help of Jasper AI, an artificial intelligence writing tool. Learn more about how Jasper can help you write high-quality content for your blog or website. Click here to get started.
An alternative to Jasper is Article Forge, which received some favorable reviews.